LA CHAUX-DE-FONDS-CREATIVITY, PRECISION, CONSTANT RESEARCH: TAG HEUER

It's most illustrious citizen was the architect LE CORBUSIER (Charles-Édouard Janneret, 1887-1965).

In 1900, he began to engrave the cases of gold and silver watches, at the local Art School, with decorative motifs; work of great precision. It can be said that his training took place in a context of rigorous Swiss watchmaking craftsmanship. Later, Le Corbusier became the great 20th century architect we know. He excluded the ornament from its design, he deeply retained the sense of accuracy and of the mountain scenery of the Jura, and he kept the memory of the crystalline purity of the mountain volumes.
 

ADVANCED TECHNOLOGIES
In this place the most prestigious watchmaking factories are concentrated. TAG HEUER (founded in 1860) has its headquarters in La Chaux-de-Fonds and stands out for its research into cutting-edge techniques for high-precision watches, for the timing of motor racing. In the 80s it produced timing systems for Porsche and McLaren. Official supplier for Formula 1. Then for RED BULL RACING, Red Bull, driven by the world champion Sebastian Vettel. Testimonials of this House, Steve McQueen, Leonardo di Caprio, Ayrton Senna, Cristiano Ronaldo, Lewis Hamilton and other champions. The vintage watches, Autavia and Carrera from the years 1962-63.